Copywriting is a hybrid of art and science. Many famous marketers are considering copywriting skills are one of the most valuable skills you can learn.
But, it is hard to learn.
To influence people’s decisions, especially to “push” someone to buy something, is all brands are spending on huge budgets.
Therefore, good copywriters are charging premium prices and the competition in this field is enormous.
Anyway, anyone can become a good copywriter. Why not!
Equipped with the right tools, you can even speed up the learning and production process of your next copy.
Copywriting tools play a vital role in crafting effective and engaging content, landing pages, Facebook ads, social media posts, or product pages.
Even better, they can significantly increase your chances to get your target audience “on the hook” and help you boost your writing style.
Moreover, they assist you with finding the proper tone for your material and coming up with unique insights in a better and more organized way.
Choosing well-suitable copywriting tools enables you to get a significant competitive edge in the online world.
These tools keep track of the keywords you use and offer ideas and suggestions to format your content to rank higher effectively.
You can’t decide which copywriting tools are best for you to level up the game of high-quality content creation.
Let’s just dive deeper to learn about some of the best tools for professional copywriters.
Copywriting tools to enhance writing skills
Basics first.
To become a professional copywriter, you first need to learn the basics: grammar and style.
These tools will advise you during the content creation process on grammar and style errors.
Grammarly
Every newbie to copywriting hears the term “Grammarly” whizzing about a lot.
It is a professional grammar, spelling, and plagiarism checker that every copywriter uses.
It enhances the possibility for authors to improve the readability of their work.
You need to install and try out the free browser extension and try it out if you’re on a budget.
It’s perfect for writers and bloggers who don’t have much money to spend on copywriting tools.
Apart from an advanced grammar checker, a plagiarism detector, and some vocabulary expansion recommendations, the free edition includes most of the benefits of Grammarly Premium.
Grammarly Premium provides a variety of extra tests and features for every writer.
You will be surprised by the additional tools and checks of Grammarly premium once you are ready to subscribe.
It is the best tool for copywriters that gives more writing tips and allows them to define writing objectives to keep crafting and publishing unique content online on a routine basis.
The best thing I think about this tool is that it works everywhere on your laptop or pc.
No matter if you write emails for your newsletter or website copy in Google Docs, this tool is “everywhere with you”.
Additional features like a free citation generator or tone detector are part of their advanced features portfolio.
For bigger teams or companies, Grammarly even offers a great analytics tool to identify areas that need improvement.
Hemingway App
Hemingway App is an amazing free tool that helps you to assess your content and enhance it within time.
You get quick feedback on the quality, readability, and value of your work when you write in the Hemingway Editor.
This doesn’t require any internet connection. Same as Grammarly, they offer you both versions: a web app and a desktop app to download.
As long as you have your laptop, you can access Hemingway.
This app uses different colors to highlight common errors:
- For instance, you need to split a sentence if it is yellow.
- A red highlight means that a sentence is so complex that you need to edit it to enhance readability.
- A purple highlight denotes that you need to utilize shorter words.
Hence, there are many other suggestions to eliminate weakening phrases, adverbs, or passive voice. It helps you format your text to improve the readability, sentence structure, and SEO of your content.
While writing, it automatically displays the “Readability Grade” and word count.
Hemingway app has one-click integrations with Medium and any WordPress blog. In addition, you can easily publish a draft or live post from the Hemingway Editor.
You can also save its PDFs. When you’re done editing in Hemingway, you can export to text, PDF, or Word.
RANKIQ
Founded by famous blogger Brandon Gaille, this tools has become one of the top favorite under SEO content writers.
RankIQ helps you find, generate and optimize content for blogs.
This is a compact solution that will deliver you low-competition keywords with related semantic keywords you can optimize inside the tool.
You can download the full brief and write your content inside the tool.
It shows you based on different factors like word count, competition, and semantic keyword score how well is your content optimized.
I use this tool for many projects and what I love about them the most, is the community around.
Podcast and private Facebook group are two main places where you can find valuable tips for your next post.
Pricing:
At the time of writing this post, they are offering 50% discount for new signups.
MarketMuse
Marketmuse is a remarkable copywriting tool that works solely on planning and optimizing your content.
Marketers use it to do real-time analysis on a load of articles.
AI-generated content briefs are the most powerful feature of this SaaS app.
These briefs are based on immense research that MarketMuse conducts on your behalf.
With the help of this feature, you can identify knowledge gaps and create better stuff than the original one.
Now, you can save plenty of time spent on extensive research, creating, and optimizing unique content.
Assessing your content’s quality and domain authority is another crucial feature of this tool.
The cherry on top, Marketmuse offers an entirely free plan. It allows you to do 15 searches at a time.
The paid plans are more dedicated to bigger companies, as they start at $7,200 per year.
Readable
This is a toolkit that will perform a complete content analysis of your website or other marketing materials.
It is an incredible tool that is sensitive even to the tone of the content.
You can use this Readable in your browser or incorporate it into your CMS through an API.
This tool can analyze data, files, databases, and sometimes a whole website.
It boosts the content’s readability, text quality, and keyword density.
Readable is a complete package with many specifications.
Yet, it comes at a cost. You can receive a 7-day free trial.
However, it has a subscription model with three tiers of packages:
- ContentPro – $8 /mo
- CommercePro – $48 /mo
- AgencyPro – $138 /mo
You can save up to 50% if you decide on the annual billing period.
It is worth your time to invest in this amazing tool if you are working as a professional copywriter.
Copywriting tools for SEO Copywriters
Nowadays in the world of SEO, it is quite impossible to compete without using any of the great SEO tools on the market.
These tools help you navigate your content to rank on SERP.
Ubersuggest
Who else could be behind this awesome SEO marketing tool than one of the most successful marketers of our time: Neil Patel. 🙂
From the “Keyword Research” tool, competitors, and backlinks tracking, to AI writing, this tool is an “all-included” solution not only for copywriters.
With an easy-to-use powerful chrome extension, marketers can analyze the competitiveness of any search query they type in google.
It is an easy-to-understand and one-stop solution that simplifies SEO techniques.
I was very happy about their recent acquisition of “answerthepublic.com”.
This powerful feature helps you analyze what people are asking on the internet in different variations.
And now it is part of their feature portfolio under the name “Keyword visualization tool”.
Another exclusive feature of Ubersuggest is that it is pretty affordable for all:
- Individual:
- Monthly plan $12/month – 7-day free trial
- Lifetime $120/month – 30-Day Money-back Guarantee
- Business:
- Monthly plan $20/month – 7-day free trial
- Lifetime $200/month – 30-Day Money-back Guarantee
- Enterprise:
- Monthly plan $40/month – 7-day free trial
- Lifetime $400/month – 30-Day Money-back Guarantee
One thing I really like about them is, they are offering free courses on many topics.
Digital marketing, content marketing or Instagram marketing, you can learn with Ubersuggest for free.
Semrush
The marketers focus on In-depth evaluation and research on crucial metrics like related keyword terms, google trends of a product, or search volume of related products.
Semrush is an advanced SEO tool offering many features for digital and content marketers.
Relevant features for SEO copywriters include content audit, SEO content templates, writing assistant, readability checker, and rephrase tool.
Marketing calendar, post tracking, or topic research are additional features for more complex content marketing projects.
This tool also helps you conduct deep research to find what keyword your competitor is using.
Moreover, it helps you analyze all the factors for your competitor’s top-ranking website.
There are so many features at SEMrush. I think it would be worth writing a whole blog post about this tool.
And yes, the pricing is also “advanced”:
- Pro:
- Monthly plan $119.95/month – 7-day free trial
- Annual plan $99.95/month
- Guru:
- Monthly plan $229.95/month – 7-day free trial
- Annual plan $191.62/month
- Business:
- Monthly plan $449.95/month – 7-day free trial
- Annual plan $374.95/month
Every plan includes 7-day money-back guarantee.
Surfer
The copywriting software of Surfer works with SEO keyword research tools to identify the ideal content ideas.
It helps you develop a whole new plan for your content strategy and posts.
Several parts of this software are structured to assist you in various aspects of your content development approach.
For instance, Content Planner will help you uncover keyword ideas and subjects to write about based on a seed keyword.
Furthermore, your competitor’s search results are enough for AI Outline Generator to produce headings, subheadings, and paragraphs using keywords.
Similarly, SEO Content Audit aids in detecting SEO mistakes and updating existing content for a higher ranking in search results.
As an SEO copywriter, the most valuable feature you would appreciate is the “content editor.
This feature offers you real-time support on WordPress or Google Docs to write relevant content which ranks.
Just install the Surfer Chrome Extension and can start writing your SEO-optimized articles.
Free version of Surfer is avalaible
- Basic:
- Monthly plan $59/month – 1st month free
- Annual plan $49/month – 1st month free
- Pro:
- Monthly plan $119/month
- Annual plan $99/month
- Business:
- Monthly plan $239/month
- Annual plan $199/month
Copywriting tools for marketers
As a copywriter, you are always part of the marketing team.
After deep marketing and audience research, it is you who will get the chance proof yourself.
Your goal is clear: to produce the best content with the highest engagement rates for the target audience.
Let me introduce you best copywriting tools to speed up content production and improve content quality.
Spyfu
SpyFu is a copywriting tool for digital marketers for complete competitor analysis.
Spyfu provides you with the best-performing content if you type any domain into its search bar.
As its name suggests, Spyfu keeps a complete check on how your competitor brands produce engaging and top-rated content with copywriting techniques.
That is how you develop great ads and competitive SEO content to beat your competitors’ websites.
For content marketers, Spyfu includes a competition backlink analyzer, a keyword analyzer, and complete keyword ranking history.
Three plans are available on the Spyfu pricing page:
- Basic:
- Monthly plan $39/month
- Annual plan $16/month
- Professional
- Monthly plan $79/month ($39 for the first month)
- Annual plan $36/month
- And Team
- Monthly plan $149/month
- Annual plan $299/month
And you can test any of these plans for 7 days for free with a 30-day money-back guarantee – no need to provide a reason for your cancellation.
Sharethrough Headline Analyzer
In marketing, headlines are a must in any kind of content.
Good copywriters know, that they need to spend the same amount of time to write their headlines as they spend on content production.
Because headlines are the magic entry to your content for potential readers.
Every email copy, ad copy, and blog article needs catchy headlines as they represent the mission of the content.
The headline analyzer tool of Sharethrough is one of the finest free tools so far. It is a simple tool that keeps instructing the user for better results.
It evaluates the quality of your content’s headline. It provides recommendations and suggestions for a better headline no matter what use case your content has.
The Sharethrough headline analyzer tool works on an algorithm.
It shows you a headline quality score based on over 300 distinct characteristics.
That’s how you can find how engaging your title or headline is for your target audiences.
Anyword
If you want to use artificial intelligence to improve your text, Anyword is a perfect copywriting tool that you will need.
Whether it’s writing email copy, headlines, Facebook ads, product descriptions, blog posts, Google, LinkedIn, or Twitter ads, Anyword has got your back.
It can assist you in crafting compelling content in your voice and tone to better reach and communicate with your audience.
Anyword features data-driven copywriting techniques that can boost conversion rates up to 30%.
Simply add a few data, such as your keywords, and you’ll be able to instantly produce copy with a few alternatives if you don’t like the first results.
It shows a projected performance score too. It depends on how catchy your copy is based on its metrics.
Anyword pricing:
- Free
- Basic:
- Monthly plan $29/month
- Annual plan $24/month – 2 months free
- And Data Driven
- Monthly plan $99/month
- Annual plan $83/month – 2 months free
Social Animal
The goal of SocialAnimal is to deliver accurate information on the keywords’ number and the total word count in their articles.
It also deals with the keywords’ effectiveness, the best time to publish, etc.
Social Animal plays a significant role in designing new blog articles, posts, and web pages by providing the most competitive content on any topic.
That’s how your content keeps ranking on social networking indicators, as people tend to like and share your content on the website.
It is one of the best tools for copywriters that helps them identify the most engaged influencers.
They also keep track of your competitors too.
Pricing:
A free 14-day trial is offered for every plan you sign up for.
- Blogger:
- Monthly plan $49/month
- Annual plan $41/month
- Agency:
- Monthly plan $199/month
- Annual plan $166/month
- Enterprise.
- Monthly plan $499/month
- Annual plan $416/month
Copywriting tools for Compelling Content Creation
Thanks to technologies like machine learning and artificial intelligence, copywriters have access to advanced AI tools.
These tools are the next level of copywriting, but you have to use them with caution.
Google’s helpful content update in September 2022 seeks to avoid AI-generated content to rank.
They want to offer original content writing their search results which is produced by human copywriters.
Anyway, it does not mean that you can’t use these tools. AI copywriting tools are great places for new ideas.
They simply give you the base outline for your content with a good starting point.
Let’s have a look at some of the most used copywriting software in this space.
Copy AI
CopyAI is an AI-powered copywriting tool that saves you time by producing content ideas and enhancing productivity organically.
This tool can help you craft attention-grabbing meta descriptions, Headlines, Sales Copy, Email Copy, Ad Copy, and much more.
CopyAI is frequently used by more than 1,000,000 marketers, including Nestle, Microsoft, eBay, and many others.
Marketers use this tool to compose better headlines, blog posts, Ad copy, etc. This copywriting tool’s team collaboration feature automatically converts your text into over 25 languages.
Moreover, the crafted content is pretty much of the same quality as that with Anyword or Jasper.
So, if you are an independent copywriter or own a freelancing agency, you need to use CopyAI for a bright future in online marketing.
Jasper
JasperAI is another automated yet quality tool among the best tools for copywriters available on the market.
It supports 26 plus languages and makes it easier for you to convert any multilingual content into any of these languages.
Jasper AI is a piece of copywriting software that generates marketing text, editorials, and tales automatically.
One of its unique features is “Jasper recipes.” These recipes are a collection of templates.
You need these templates to instruct Jasper on what to compose.
The majority of people use Jasper to produce high long-form content with the help of various use cases like Boss Mode.
It is extensively used to create editorial posts, advertising blogs, and other informational articles.
Integrated with the Copyscape, Jasper can quickly perform plagiarism checks on your content.
That’s how you create plagiarism-free text without switching to another tab.
With a three-day free trial offer, Jasper helps you write unique content of up to 10,000 words.
However, you need to upgrade to the premium plan once you reach the limit. Moreover, Jasper offers you a 7-days funds return policy if you are unhappy with your purchase.
Wordsmith
Do you make many decisions based on numbers in your daily life? If that’s the case, have a look at Wordsmith.
You can use this platform for everything from reporting or blogging to accounting policies.
Since it creates text in a flow based on analyzing massive data sets, you would not find any fluctuation in the momentum of the content.
Wordsmith, like Copysmith, is all about scaling and value.
This copywriting tool can produce numerous alternative plot lines by building one template and setting up specific criteria.
Wordsmith is also helpful for displaying financial data in easy-to-understand English.
It aids in financial reporting and tracking.
Moreover, it can help you develop chatbot scripts to answer various complicated consumer queries.
Copysmith
Copysmith is a quick-to-create copywriting tool. It helps you compose high-converting sales pitches, taglines, ad copies, product descriptions, and other short-form content.
It generates stuff at a breakneck speed. CSV files are simple to import and export.
The tool’s machine-learning algorithm works on high-performing copies.
It means it has a deeper understanding of just how to make copies that convert well.
It provides solid foundations for expanding your content among top-rated websites, social media platforms, and email marketing campaigns.
Additionally, you can work on the same content with your coworkers on Copysmith at the same time.
However, this tool does not work effectively with long-form content, yet, coming up with creative ideas while rewriting is its fantastic quality.
Wordtune
Creating unique content is all about how you use the perfect words to pen down your message in a quality writing style.
However, do you find it challenging to convey your message in your text clearly? Wordtune can assist you in finding the correct words.
This real-time AI copywriting tool assists you in rewriting and rephrasing your text in a flow without affecting its tone or meaning.
It is an excellent tool for marketers who want to create and structure a copy as it’s not proficient in article crafting like CopyAI.
It may save you time spent fretting over word order and sentence construction.
This tool helps you streamline the entire process of copywriting so that you can compose a superb copy more creatively.
Rytr
Rytr is another innovative tool that uses AI to deliver valuable content. Rytr is newer and cheaper than the other top tools for copywriters that upscales your content creation task.
It contains several promising features comparable to those seen in the CopyAI tool.
The Rytr dashboard’s user interface is not as complex as other tools.
It can generate many types of copy in various tones.
For example, when writing compelling content for a single-use case, you have more than a dozen tones to choose from.
Furthermore, the material quality is consistently excellent since it is grammatically correct, engaging, and relevant.
You may modify, shorten, remove, and extend your text at any time while working. As a result, you do not need to copy and paste it all.
RhymeZone
Rhyme Zone is a valuable tool for improving the context of your copy. It is a versatile tool for copywriters to produce references, quotations, famous phrases, and synonyms from their original terms.
Rhyme Zone helps in increasing the readability of your text. It takes your copy from an average piece of writing to excellent content.
Simply select a word from the menu by typing it into the box.
You can choose from the options like Near rhymes, Rhymes, lyrics, Synonyms, Comparable words, Antonyms, Similar words, poetry, and Lyrics.
These options can create an engaging and captivating copy for your project as per your demand.
FAQs
Which AI copywriting tool is the most effective?
Any of these AI copywriting tools that could save you time and money is the most effective tool for copywriters.
Whether in terms of researching ideas, producing headlines, ad copy, or website content, any of the above-discussed copywriting tools will serve the best.
How to craft an engaging piece of copywriting?
Writing great content takes more than a CTA and a few clever lines. Y
ou must first determine your target audience and then start crafting interesting, educational, and provoking content.
Learn about the finest copywriting tools and how to use these tools to create excellent copy or a blog post!
Are AI-automated copywriting tools enough to create a conversion-oriented copy?
Although the copywriting softwares we covered play a vital role in improving your copywriting and developing better content.
However, you can’t rely only on AI for a conversion-oriented copy.
Because AI is unlikely to link true sentiments and feelings in the same way as copywriters do.
You can make a more natural connection between content and your target audience as a human.
Yet, you need to learn the copywriting techniques in-depth to achieve high conversion rates on your page or website.
Wrapping Up
Copywriting tools can provide direct insight into your competitors’ ad copywriting skills to cut to the chase.
The best tools for copywriters can help you analyze and craft compelling, appealing, and engaging ad copy grammatical errors-free.
Rhyming phrases, synonyms, and antonyms in these tools add emotional impact and value to the content.
Yet, they also have flaws.
It means they can work best while assisting professional writers.
However, they are far-flung to beat human writers.
So, to make that material best suitable for your followers and target audiences, you’ll need to use innovative techniques.
What a fantastic read! Which copywriting tools excite you the most? Please share your thoughts in the comments box below.
